The History Of Aussie Pet Mobile Marketing Essay

The History Of Aussie Pet Mobile Marketing Essay Aussie Pet Mobile offers driving come to home grooming services for pets, providing the expert loving pet care that the same as the owners would provide. Our target customers are toward the pets owners especially for those who are singles with one or more pets or both working full time parents with poor time availability. Aussie Pet Mobile supplies different kinds of pet grooming services for releasing people from dull housework in washing pets. The pet care industry has seen growing tendency over the last ten years throughout Australia. Although the pets owners are below in the average of national, the density of pets is still visible in Canberra. Based on the target market segmentations, the analysis indicates that the pets owners are willing to spent money in the pets care services as they treated their pets as family members. The environment in mobile pet grooming industry is being regulated strictly by environmental and legal factors. While there are currently 11 companies providing mobile pet grooming services in ACT, only three of them are oligopoly to provide expert services. Compared with other major competitors, providing expert services in affordable price is the promise of Aussie Pet Mobile. To better compete in the fierce environment, the situation about SWOT and competitors analysis will be given by identifying the position of APM business. The recommendation based on 4P analysis suggests plan to assist APM in obtaining brand equity and market share. Then the recommended survival chain plan will be provided to assist the APM business in customer profitability, employee productivity, and internal and leadership audit. 1. Introduction In nowadays, the trend in raising pets has significant increased due to the rapid changes in peoples lifestyle. The subdivision in pet care industry has become more and more important according to the tendency. This is a decartelisation industry that derived value to pet owners to obtain market share, not only for the direct consumption such as foods, treats and accessories, but also related with pet care services like grooming, training and dog hotel and so on. To distinguish with traditional pets grooming salon, a new style which through appointment and coming direct to the home services has been launched. It is undeniable that with the changing in the technology, globalisation has provided various opportunities for this emerging industry. However, the potential problems will be exposed in the practice. The marketing report will evaluate on the environmental and situational impacts, and target market will be pointed out. Based on those analyses, the recommendation for the Aussie Pe t Mobile will be illustrated in terms of product, price, promotion and place. 2. Objectives The objectives are settling out based on the corporate, and marketing factors. For corporate perspectives, Aussie Pet Mobile has commenced on the successful marketing strategy and participates in the leadership in the industry. It aims in provide great value to all customers, and developing uniqueness and differentiate services to the public. On the other hand, for the perspective of marketing strategy, APM has positioned four goals in different aspects to gain competitive advantages. To recover into financial recession, it aims to achieve mutual practice on cost-efficient and differentiation strategy and becoming the best choice of Canberra within 2 years. To break even to cover all costs requires more profits that including vehicle costs, wages, direct materials and overhead costs. To encourage employee productivity and control costs in the manner of workers in obtaining business production efficiency in the social aspects. On the personal perspective, the managing on the customers relationships and brand image can support the process in generating revenue. Lastly, in maximising the using eco-friendly and nature materials and water saving will lead to implement sustainable development for the business. 3. Company Description Aussie Pet Mobile was formed in 1996 in Australia, and further expanded into global headquarters in the America in 1999 (Aussie Pet Mobile 2013). It regarded as the top brand in driving to home pet grooming services in the worldwide. The later on in introducing the franchise operations have become the most important strategy in developing their business scale. And the franchise chain is growing rapidly and currently faces totally over 400 territories serviced everyday through eight countries. They are continuously reinvented themselves to the evolution of pet grooming services to achieve customers satisfaction. They are commitment to the quality, flexible and loving care services to pets, and also to provide convenient to pets owners. 4. Environment Analysis 4.1 Economic environment According to Australian Bureau of Statistics (2012), the unemployment rate of ACT was 3.4%, and down from 4% in the previous year whereas lower than 5.2% of the national rate in 2012. Moreover, the average weekly earnings of Canberra are steadily increased up to 1,554.5 while the average rate in this state was 1,333.5 in the last year (Australian Bureau of Statistics 2012). Those data would indicate that the people in ACT have surplus on it budget to afford pet services. In the Australia, people are most enjoyed in spending substantial amount of money on pet care as they treated pets like their family members. Since there is a stronger signal in Canberra economy, the survival possibility for new business like pet service will be feasible. Referred to the evaluation of Headey (cited in Australian Companion Animal Council n.d.), the annual contribution of pet industry is around $4.74 Billion which becomes one of the largest industries in Australia. Overall, the mobile pet grooming indu stry is a fast growing industry that has great opportunity to expand in its best interest. Social Environment In many ways, pets have been treated more like love substitutes where children are undertaken in modern industrial society. Particularly, pets could be trained in a kindly way which is easier to love and helping owners to become sociality and more adequate tailored new lifestyle (Nast 2006). From physical activity perspective, pets become a kind of social support when they are owners exercising. A recent study reported that 31% of women who has no pets or job were less likely walk for exercising their bodies (Bell et.al. cited in Cutt 2006). The regular exercise is now playing a key role in a health life and prevention from illness. In targeting of Middle age adults, a national campaign in Australia is aimed to achieve small walking exercise everyday in order to make people involving in social marketing and social cognitive (Booth et.al. 2011). Indeed, walking with dogs could bring more attention, and can encourage communications between people. As advocates of making pets included i n the factors of social capital and community, pet owners will engage in green living by taking care their pets. Environmental analysis For the mobile pet grooming business, the most potential problem could be polluting. According to the Environment Protection Act 1997 and the Environment Protection Regulation 2005, this kind of business must strict complying with the regulation to avoid potential liability or fines (Environment and Sustainable Development 2012). The operator should consider how it might impact on the environment, such as water, land or air. Also, the noise pollution when you are working should be taken into account. For the water using to wash pets, there is limited amount to use, and avoid wastewater to flow into stormwater system. Ensure no spilling of chemicals or detergents to pollute stormwater, and the maintenance of machines should be regularly checked. The rubbish such as fur, nails and other wastes should be collected into general garbage and disposed it to participate in the environmentally friendly action everywhere you working. 4.4 Technological environment The technological environment is the most important part to support mobile pets grooming service. In relation with the working, the portable pets washing area as opposed to the fixed location should have enough space and well equipped to assist grooming service. Furthermore, to better competitive in this industry area, an improvement on water saving or recycling technology should be designed to help this business to survival, such as speciality shower heads or changing washing times. Also, the development of internet in head office must be appropriate built for the purpose of database design and customers feedback receiving. The benefits are easy to track employees work, build customers profile, and response to claims, which might further assist in creating brand image. As for a mobile pet grooming business, the calling system of direct interaction between customers should be well built as the core technology of company. 4.5 Legal environment The responsibility of pets grooming services is set up by Australian Welfare Code of Practice, and such standards in aim of providing protections during pets mobile services. Animal Welfare Act 1992, Animal Welfare Regulation 2001, Domestic Animals Act 2000, Domestic Animals Regulation 2001, and Animal Disease Act 2005 are aim to enforce these legislation in Canberra (Urban Policy Analysts and Town Planners 2006). These regulations have been put in place to monitor from the time of transferring custody rights of pets, and until it return to the pets owner. Also, there is the need of registration of vehicle and trailer for the vehicle that using in mobile pets grooming. From protection environment view, as I concluded in above, there is an offence to pollute stormwater system, and the Environment Protection Authority will manage the noise pollution while they received complaints (Environment and Sustainable Development 2012). Political environment The Australia Government do have policies to protect small business development. It aims in providing fair competitive environment for new growing business, and the regulations will guide small business in respect of their businesses operating, such as workplace health and safety, workplace relations, financial and other professional services and so on (COSBOA 2013). 5. Situation Analysis 5. 1 SWOT Analysis 5.1.1 S-Strengths Mobile pet grooming services can offer great value to pet owners. Firstly, customers can obtain exclusive time value from Aussie Pet Mobile. Since it is directly come to the home services which conveniently benefit for customers saving time. Secondly, as the services can come to the home of customers, it offers place value to them. Compared with the other retail stores, the advantage of flexible place can provides customers to release from shuttling between two places. Thirdly, customers can gain form value through services including grooming, bathing, nail-clipping, ear and dental care and so on. Moreover, because of it is an Australian wide franchise store, the quality of product or services has a warranty to customers and the company has capacity to provide superior services. Lastly, they have follow-up customer services which enable enquiry and feedback to reduce cognitive dissonance ( ). 5.1.2 W-Weaknesses There are many factors which might exposes problems in practice. Many people, against pet mobile services, are willing to wash their own pets to save money. To some extent, there is a majority of customers doing by themselves unless the need of trimming. The weakness relates with facilities and profession skills also harmful to business success. As pet mobile services need to rely heavily on vehicle use, this will lead on extra cost like petro, vehicle and registration and insurance. The possibility will be created in enhancing the price of services as those values adding cost happened. Besides, the requirement of qualifications and training on staff is essential to survival in the pet grooming industry. As the process directly contacts with pets, the knowledge of breed, behaviour, and health issues are required by the groomer. 5.1.3 O-Opportunities For Aussie Pet Mobile, there are some factors that can be improved to strengthen its services. As there is a large amount of pet owners in Canberra, the trend for pet grooming services will quickly grow. Especially for dog, it is the most adequate pets to washing and grooming, AMG can provide benefits to the busy dog owners and the communities they are part of. The improving on the washing facilities can assist in the effectiveness on pets grooming and saving water. Using media resources to promote in public influences can help in obtaining market shares and awareness. Although it is a franchise company with scale, the influence in the Canberra area still need more efforts. Also, to build its brand image and good reputation, excellent and professional services can create great opportunity for AMGs business. 5.1.4 T-Threats The negative impact will be carried out in internal and external environment. First of all, there are lots of different sizes pet services existed in the market, not only for mobile pet grooming services, but also various local dog washing venues. Indeed, as it is simply to set up, new competitors may easily enter in the market. Mobility can provides the lowest cost on build new mobile pet grooming business due to there is no requirement on the permanent shop. Furthermore, the external environment, which is economic recession, might encourage customers to wash pets by themselves to save money other than waste it in unnecessary ways. 5.2 Competitive analysis 5.2.1 Competitive advantage The Aussie Pet Mobile can gain competitive advantages in its marketing strategy. Firstly, the positioning strategy requires it providing outstanding services in affordable prices. 5.2.2 Competitors analysis The market of mobile pet grooming in Canberra is highly concentration competitive environment. The oligopoly occupied by three businesses in ACT area which are HydroDog (Blue wheelers), Aussie Pooch Mobile, Jims Dog Wash and Jams Dog Wash. In addition, there are listing 11 competing mobile suppliers in Yellow Pages (2013). The market in Canberra is volatility as there are new players continuously entered in. The potential threat could be some small family-based businesses, such as Sparkling Paws Mobile, occupied the market share quickly in specific region. For Sparkling Paws, it provides cost-efficient services in lowest prices. As it is family based, it normally uses home to operate business, and it can easily built relationship with neighbours. However, on the other hand, with respect of business size where small businesses may hardly survival in expanding their business strategy in short term. According to below positioning map of major competitors, it can be seem that HydroDog and James Dog Wash provide high standard services which also results in high price charging. Especilly for HydroDog, where renamed as Blue Wheelers, it aims in developing expert in modern technologies, products and new areas of customer service. The unique blue dog mobile salon is equipped with top of the range grooming and washing facilities such as air conditioning, specialist washing treatment and so on (Blue Wheelers 2013). While Aussie Pooch Mobile is rated second satisfaction in the Top Franchise Awards of level of initial investment less than $50,000 (Franchise Survey 2009), it is the number one dog wash and grooming professionals in the Australia and in the world (Aussie Pooch Mobile 2013). The operators in Aussie Pooch Mobile are specialist in pets stylish and massaging, and the services are in affordable price. 6. Target Market Segmentation 6.1 Geographic The population of dogs in Australia has increased significantly to 3.41 million whereas the cat population was 2.35 million in 2009. With the growing tendency in population of Canberra, the number of people has increased to 367,800 in 2011, which represents 15% growth rate compared with ten years ago(Australian Bureau of Statistics 2012). A survey conducted in 1993 (Revill 1994) that the estimation of the dog population in ACT has reached 36,000, and the number of amount will become extremely considerable at nowadays. Examine on behaviour of raising pets is considered their pet as part of the family and further indication in willing to cost money in their pet (RSPCA, 2005). The largest suburb population in Canberra is distributed in Belconnen area, and followed by Tuggeranong with 90,700, 89,300 respectively (ACT Chief Ministers Department 2010). This information makes it clear that there is more possibility to promote mobile pet grooming service in those areas. Since Belconnen is th e town centre of Canberra, of those people who leaves in there might pursue more convenient services for available releasing themselves from fast lifestyle, as well as taking care of pets. As Aussie Pet Mobile is a drive in service which could be directly in front of customers door, the distribution requirement has very less limitation on this company. However, there might be more demand in the large population of suburbs. Demographic There are several aspects to support people in raising pets. The more important aspect is financial capacity to sustain the expenditure on pets, as the cost varies from food, care, to veterinary services. According to the analysis above, the average earnings of Canberrans are beyond the national rate which indicates they owned substantial money to afford pets services. For the different group of people, household with young kid, in which is aged bellowing 5, were less possible to keep pets compared with those families who have children in school age. The trend grows consistently with the age of child, and with three-quarters of families raised pets where the aged of their child among 10-14 years old (Australian Bureau of Statistics 2012). The married couples with dependents have the largest proportion to own pets in all household types whilst lone parents were the second percentage with 49% and 41.1% respectively, and typically women are the major carers of the pet (RSPCA 2005). For those people who have pet, they could be identified as the potential customers for Aussie mobile pet grooming service especially for married women and lone parents who also need work and taking care about family and pets. Psychographics The influence of social class could be affected by three aspects: income, occupation, and education level (Perner 2012). As pet grooming services from Aussie Pet Mobile grooming are not cheap, with starting $55 per dog to $90 and the price varying depends on the size of pets. As for occupation of pets owners, the impact might depends on the how many available times are pets owners having, as well as income. For a busy worker, he or she might focus plenty of time on work to gain more personal values and salaries, but less time to look after pets. In other words, of those who have to constant to work, they are more likely to seek for mobile pets grooming services. Since there is a positive relationship between occupation and income, the regular worker will have less time but enough money to consume in Aussie Pet Mobile. Also, the impacts of income are obviously important in relation with purchasing pet grooming services. In a nutshell, the middle and upper class have more chance to uti lize the services. For the people who are attracted packaging more important than quality, such as aspirer, and have social awareness and respect value of time and curious about new thing like reformer, will be the majority group in consuming mobile grooming services. Behavioural For the time poor pets owners, also recognised as regular user, they are more likely to take repetitive purchases and heavily relied on the mobile grooming services. These group of people involve full time singles who own one or two more pets, both working parents with pets, and active no child couples who both have full time works, and enjoy in the social activities other than trifling chores. For example, they are tired with washing pets by themselves. After these groups are aware of coming front pets grooming services, and have experience in it, they might continuously use this services as it free them from consuming and limitation of time. Secondly, there might be some occasional users that potentially purchased mobile grooming services. For example, on special events, some local vets might wish to keep up with demand, and utilised their service referred to Aussie Pet Mobile services via discount deals. Also, some customers might curious about coming-to-home pets grooming service s and want to have a try, or they are busy at some specific time. In a word, there are two types customers to use Aussie Pet Mobile services, one is constant users who are lack of time to wash pets, and the other one is occasional users that are potentially demanded on services. 7. The Marketing Mix 7.1 Product Recommendation The Aussie Pet Mobile provides variety of services to customers including washing, clipping, teeth brushing, and puppy cuts and so on. It developed 15 Steps of grooming for all breeds of dogs and cats. The process includes cleaning the ears and the eyes and clipping the nails. The full brush is doing before and after the bath. In the shower, they use completely eco-friendly and nature shampoo and conditioner and double rinse after that. They will do trimming of the paws and feathers if you required. They will treat pets tasty food after a little fragrance. However, the services that APM provided are similar compared with other mobile pet grooming business. To better differentiate itself, the expansion on the services is vital for the long-term development. The designed services towards different group of pets that is important to differentiate it from all kinds of pet grooming business not only for the mobile grooming services. The designed services can be carried out in terms of different types of pets, but also develop it into all area. For example, the 15 Steps grooming services are mainly toward to dogs in terms of its physical characteristics. However, the services in treating cats should be carefully evaluated as it is not friendly pets to strangers. The designed services should be aimed in making cats more comfortable and ease in line with its physical and behaviour features. Also, providing different classes of services can gain more loyalty customers. The alternatives of choices in services will lead in the changing on the expectations from customers (Wells Foxall 2013). For instance, rich customers might look for the expert services whereas normal customers expected affordable price in suitable performance. The other area se rvices could be developing on consulting working, guarding and training to pets. The consulting and training services can contribute on the promoting their expertise in branding. 7.2 Price Recommendation The price decisions are always the most important component in the companys marketing strategy. Also, it cannot be ignore that reasonable price, continue with product quality, are the two ingredients in balancing marketing mix (Magrath 1986). The price of Aussie Pet Mobile is determined by service driven factors. There is a difference between small and large pets with the range from $55 to $90 depend on the weight (Aussie Pet Mobile 2013). Considering with services that APM provided, it is included driving come to home, 15 steps processing on the pets. The costs might invisibly absorb profits as there are some non-value adding activities. Price variables, including retail price, bargaining purchase, allowances, creditability, influence the testing of acquisition value by customers (Atamin et al. 2010). To maximise it pricing power, the cost leadership and differentiation strategy should be mutually used to compete with the other businesses. For the cost leadership strategy, the measurement of cost drivers is essential. There are many factors which might result in cost adding. For example, the driving come to home services will lead to cost on petrol. However, the suggestion would be to better arrange the operators in bustling region. As for an operator, the charge of business in only Belconnen area is more efficient than rushing on the road between Tuggeranong and Belconnen. Also, once the business targeted on 15 steps services, the evaluation on the repetitive activities should be carried out. Since there are two brush and two rinse activities included (Aussie Pet Mobile 2013), the usage of water and shampoo and cond itioner will be increased. The control on the consumptions of first time will lead more cost-efficiently not only for water saving, but also for retrench on direct materials. The differentiation strategy is based on the assumption of setting different classes of services. Then the value-based pricing could be implemented in high class services as it is the perception value (Kotler et.al. 2013) that high level pets owners expected. 7.3 Promotion Recommendation According to Atamin et.al. (2010), it stated that promotion is increasing the satisfaction of the objectives and influence the perceptions of target consumers to facilitate exchange within customers and company; also it contributes in effectively and efficiently communicating the decisions of business strategy. The general approach is through the using of television, radio, and printed advertisements in the geographic areas to hold the likelihood of repeat purchase. Especially in the downtown centre of Belconnen and Tuggeranong, the degree of publicity in public area for Aussie Pet Mobile, should be extremely enhanced in busy hours at the weekends. For example, increasing repetitive advertising on TV in shopping centre or famous restaurant in lunch time could strengths the memories of APM in relative with lower advertisement costs in whole day. The highly repetitive advertisement in specific times will increase the informing indication to customers (Quester et.al. 2011). Also, the customer promotion tools can be used to help APM gaining more market share (Kolter et.al. 2013). In some large occasions, such as public holiday, APM can send operators to bustling area in volunteer washing pets, and also hand out redeemable coupons and discount offers. The designed vehicle of APM could be the best spotlight to attract customers attentions because of it is the vital services operating tool, and it is the first thing showed up in customers mind rather than groomers. Besides, the trade promotion tool can also be implemented. Since the group buying activities are in growing tendency, APM can offer some allowanced discount in great value through internet marketing. Also, for the business to business purpose, Aussie Pet Mobile grooming can integrate their services to local vets or dog hotels during the busy periods. These services can keep up with demand and on the basis of promotion deals. 7.4 Place Recommendation Atamin et.al. (2010) said that the place are related with channels of distributions that delivering the product to the target consumers. However, because of pets groomer are directly toward customers to supply services, there is no distribution channel or through middle man sales. As it is free from place limitation, Aussie Pet Mobile may obtain place flexibility due to its particular types of business form. The shifting places will provide a mobile billboard advertisement for this business. To make sure of telephone number and website are on the appearance of van to promote business in everywhere. On the other hand, to build long term relationships with customers, the necessity of setting head office in local area is important. The function of this office is to manage consulting and job arrangement. And further in expanding their business provides a series of exclusive pet care work such as looking after pets when owners are away, and training pets to achieve sustainable development . 8. Overall Recommendation Aussie Pet Mobile is the largest franchise mobile pet grooming in the world (Franchise Help 2004). However, it is a stranger in the market of ACT. To increase brand equity, APM needs to focus on generating awareness quickly and differentiation. In order to obtain market share and brand loyalty, the survival chain should be audited based on the development. There are three factors that need to be attention. Firstly, the profitability and growth drivers are derived from customer loyalty. The action is on increasing brand-building media weight by participating more advertisement campaign. Television is recommended for the ability to draw massive attention. To use free social media might be a slow way to promote its brand, such as Facebook and Twitter, but still an appropriate way to run. Online marketing is an effective way to reach all kinds of customers, such as involving in the group buying sellers to offer discount package of services. Moreover, making some actions are toward target users through segmentation targeting. For the time poor regular workers, they might have less time on surf online to access discount information, so the information posters could be deliver to the mail box. For married women who have pets, the using of word of mouth can be developed in asking them to invite friends in consuming services and receive discount on their purchase. As women are the major carer of pets, they always consider about the value in using services. Secondly, the value derives from employee productivity can directly assist in achieving cost-efficient purpose. The efficiency and effectiveness is about how much resources being used in achieving organisation goals (Hupper Ishikawa 2005). A high performance employee will contribute to reduce costs as he or she has more productivity with respect of time range and direct materials costs. Lastly, a leadership and internal quality control underlies the survival chain success. The study on the market research and feasibility to seek suggestion from publics will help Aussie Pet Mobile easily entering into the market. With the brand audit, approachable suggestions and complaints from customers will help the business to track the problems. It demands to design on the website to provide a space to share experiences, such frequent asked questions, and blog builders incorporation. The voices from employees, including complaints and feedback, can directly influence the quality in services as it is the power of internal audit. 9. Budget To implement survival chain plan, associate costs should be taken into consideration. The typical costs are covered in advertisement on TV, negotiating deals with group buying, the printing cost of posters, labour cost, research and development such as questionnaires and information system design like website. According to Franchise Survey (2009), it stated that the initial investment of Aussie Pooch Mobile in capital is AU$25,000 $50,000, the estimated weekly turnover is $1154 whereas the estimated weekly marketing costs are $40. We can assume that the business scale is similar with Aussie Pooch Mobile, so the cost model is still same as their structure. However, although there is an economic inflation in nowadays, there will be slight increase in the weekly revenues as Aussie Pet Mobile is not charge in premium prices on the services whereas there will be great increasing on the costs. The result will be minimizing on the APMs profits. Obviously, the cost leadership strategy shoul d continuously implement throughout the businesss operation. 10. Conclusion In conclusion, the report mainly demonstrates the environmental factors influencing on Auss

Satan as a Renaissance character

Satan as renaissance character OR Paradise Lost under the influence of renaissance. Milton is the son both of the Renaissance and Reformation. Renaissance begins with the ancient Greek literature. Renaissance meaner rebirth of an interest in classical Greek literature. Renaissance revived man's interest in the world and gave him new eyes to look upon the beauty, love, life, learning and liberty. The earlier world was Thee-centric, meaner the God or Church was at the centre. Each and everything was dominated by Church. Man has had to what Church wanted him to do. Such was the condition of middle age (before renaissance).It is in 15th and 16th centuries that the English poets started reading the classical Greek literature, and the basic theme in that literature was Humanism I. E. The other name of Renaissance. And in renaissance the world became Homo-centric. – There are basically three chief features of Renaissance or Classicism- 1. Individualism – meaner the individual is important, man is important. Man is the centre of each and everything. Human values, emotions, feelings, desires, are important. They should be fulfilled. 2. Worldliness – meaner the things of this world, attractions of the world, like- beauty, revenge, love, power, wealth.Meaner this world should not be neglected. 3. Strong determination / Strength of mind – meaner that the mind plays a role like queen of chess in our life. It is our strength of mind or our attitude that can make a hell of heaven or a heaven of hell. # Satan-a renaissance character- All these features of classicism are clearly visible in Satan also. The ideology of Individualism or Humanism comes from the classical Greek literature. It talks about that man should be free, liberal. He shouldn't be under the supervision of anybody whether it is any person or God. This is what happened during the period of incessant.Society or man challenged the authority of church. And this kind of ideology is reflec ted very clearly in Satin's character. -First he revolted against God. He challenged the authority of the God. -He talks about the end of slavery and lays stress on equality. -He talks about liberty, power:- : To reign is the worth ambition, though in Hell: -Then Satan talks about the freedom, democratic ideology:- : Better to reign in Hell than serve in Heaven: : Awake, arise, or be for ever fallen: Satan is typically a Worldly fellow. He is a lover of the ambition to become a ruler.He has the extreme love for power:- †¦Ã¢â‚¬ ¦ Profoundest Hell, Receive thy new possessor, one who brings A mind not to be changed by place or time: : Here we may reign secure, and in my choice, To reign is the worth ambition, though in Hell: hatred , Jealousy, revenge. He has -So far as the things like Jealousy, revenge are concerned, a person can go to any extent to achieve his aims. Here Satan also uses the false method, cunning strategy to take revenge from God. : Stirred up with me. Y and reve nge, deceived The mother of mankind And we can see that what a strength of mind Satan has! Even after losing to God,Satan speaks like a modern politician that nothing is lost, everything is under-control. : What though the field be lost? All is not lost- the unconquerable will: -Satan has the courage not to bend before anybody. : And courage never to submit or yield: -Satan says that however they are defeated physically, but their minds are the same and only mind matters, †¦. , who overcomes By force hath overcome but half his foe: -Satan becomes an inspiration for the world that instead of crying one must face each and everything in his way. : Is this the region†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. That we must change for Heaven? . Be it so†¦Ã¢â‚¬ ¦ Satan is the reflection of such kind of determination that no place or time can change one's mind. And only mind matters the most. : Receive thy new possessor-one who brings -And mind has very important place in our life, because it is the m ind, it is the attitude of ours that in itself can make a situation hell of heaven or heaven of hell. It all depends upon the quality of our mind. : The mind is its own place, and in itself Can make a Heaven of Hell, a Hell of Heaven: -Satan also talks about that he would not give God the pleasure that he has bend before God. This kind of ideology became an inspiration for the French Revolution 1789).That's why Satan is called an inspiration behind French Revolution, because the revolt was all about these kind of ideas- individualism, worldliness, and strong determination. The war between Satan and God is a symbol of war between Evil and Good. And it also symbolizes the conflict of Humanism with the dominance of religion or church. It is almost impossible for an artist to save his work from the blowing wind. So is in the Paradise Lost. As the wind was blowing against the dominance of religion or church, so Milton supported the ideology of renaissance with his tremendous work of Para dise Lost.

Everyday Use: A Question of Quilts Essay

In Everyday Use, Alice Walker presents the reader with two sisters who are as different as two sisters could ever be. They have very little in common, and in fact they think, walk, stand, and talk, so differently that strangers would not take them for sisters. They differ in a more significant way in terms of the themes of the story, too. Dee and Maggie have very different ideas about their heritage and their culture, and the part that culture plays in their lives. Only one sister can be right when it comes to culture and the question of who should get Mama’s quilts, and in this case, Maggie is more deserving, because she has a much more complete understanding of her culture and heritage than Dee does. Even though they have grown up in the same home, Maggie and Dee have very different values in terms of the way they see their culture. To Dee, culture is something that she has only recently discovered has been taken from her. Maggie, however, does not feel that her culture has been lost. She lives in her family home, with family objects around her, and culture is something she lives each and every day. Dee rejected her family and left home as soon as she was able, and never realized that she was leaving culture behind her. Even the quilts are proof of this—Dee does not even know who made them, whereas Maggie does know, and she was even taught to quilt by the women who made the quilts they are fighting over. Maggie, therefore, has a much better understanding of the fact that culture and family are inseparable. A second important aspect of this issue is family. Maggie and Dee see their family very differently. For Maggie, family is something to remember and be proud of, and she loves and honors her mother and other family members. Dee visits her family only because they have something she wants, and even as an adult she still believes that she is better than her family. She seems to have always considered herself superior, trying to improve their minds with knowledge that they â€Å"didn’t necessarily need to know†, and then later she says that â€Å"no matter where they ‘choose’ to live† she will try to see them. This implies that Dee would prefer them to live elsewhere—perhaps in a better area or in a place that is more convenient for her to visit. Dee seems to be ashamed of her family, but Maggie has never left them, and she has learned all about her heritage from her family members. The third is the use each sister will put the quilts to. Dee wants them to hang on a wall and look at. She seems to think they will â€Å"prove† that she has regained her cultural heritage. She does not understand that she could have had it all along if she had wanted to. Maggie will actually use the quilts for the purpose they were intended, and she knows that the quilts represent a link to her family as well as to her culture. Maggie and Dee fight over the quilts because they represent different things to each of them. For many reasons, Maggie deserves to have them more than Dee does. Maggie is the sister who understands and accepts that family, culture, and the quilts are all linked together and are all part of the heritage that Dee rejected.

How Chromosome Mutations Occur

John C. Scott s Comparative Politics Essay - 1827 Words

The Oxford Dictionary defines politics as the activities associated with the governance of a country or area, especially the debate between parties having power. Comparative politics is the interdisciplinary study of how power is organized across time and space. It connects the operation of power across multiple time and spatial scales and identifies the similarities and differences of how power operates across space and time. A key word in these definitions is power and I believe power is a major factor in both of the approaches to comparative politics this paper will cover. Power as defined by the Oxford Dictionary is the ability or capacity to direct or influence the behavior of others or the course of events. The Eurocentric approach to the study of comparative politics which Robert Marks attempts to contest in his book The Origins of the Modern World is one that favors European nations as the central powers in the formation of modern world as we know it today. On the other hand, James C. Scott’s approach to the study of comparative politics is state centric and it focuses more on the development of the state as the central and dominant aspect of society today. Eurocentric views see Europe as being the only active shaper of world history, its â€Å"fountainhead† if you will. Europe acts; the rest of the world responds. The rest of world in this sense has no history until it is brought into contact with Europe as Europe is the center of it all. Some critics believe thatShow MoreRelatedManga and Anime947 Words   |  4 Pagesgraphic novels, typically aimed at adults and children. Anime is defined as; a style of Japanese film and television animation, typically aimed at adults and children, by Oxford Dictionaries. Manga and anime have been around since the early 1900s and over the last forty-eight years anime has been a part of American television. Anime has been altered to fit the American ideal of a cartoon. Oxford Dictionaries defines a cartoon as; a simple drawing showing the features of its subjects in a humorouslyRead MoreWomen s Right Movement And Feminism2394 Words   |  10 Pageshowever there has always been a fight for equality. Feminism is â€Å"the advocacy of women s rights on the grounds of political, social, and economic equality to men†, the belief, attitude and action that work toward women’s rights and the equality between men and women. Dorothy Smith (born July 6, 1926), a Canadian sociologist with research interests, besides in sociology, in many disciplines including women s studies, psychology, and educational studies, coined this term when she studied the patternsRead MoreHuman Resource Management: Convergence and Divergence Dabate in Europe4215 Word s   |  17 Pagescontext in which they are embedded, and the differences between countries and their political, social and legal institutions create difference in their strategies. They are also, therefore, more likely to show difference in their HRM, differences in politics, employment, legislation, education, labour markets and trade unionism have a direct effect on HRM within employing organisations.For completeness, that within any one of these countries, there will be a diverse range of HRM model and practicesRead MoreDefination of Globalisation12291 Words   |  50 Pageseconomic, social, or political. The definitions presented here reflect some of those viewpoints. It is also vital that these definitions be presented against the reality of the global situation, as Vidya S. A. Kumar rightly points out in his article â€Å"A Critical Methodology of Globalization: Politics of the 21st Century?†. It is, however, beyond the scope of this paper to assess the extent to wh ich each of the statements captures reality. Rather, we look at issues surrounding the difficulties of definingRead MoreTest 1 Question Bank8509 Words   |  35 Pagesin buying the car. At this point, which is true? Cindy can revoke the offer on Wednesday. 8. Which of the following can be considered â€Å"consideration† in a contract? a. A promise to perform a service in the future. b. Payment of cash. c. Actual performance of a service. d. Any of the above. 9. A promise to deliver merchandise in the future: Is consideration because it involves a new legal duty. 10. A promise to make a gift: Is not enforceable. 11. FriedaRead MoreMarketing Literature Review11908 Words   |  48 Pages2.4 Physical Distribution 2.5 Pricing 2.6 Product 2.7 Sales Promotion 2.8 Advertising 2.9 Personal Selling 2.10 Sales Management 3. SPECIAL MARKETING APPLICATIONS 3.1 Industrial 3.2 Nonprofit, Political, and Social Causes 3.3 International and Comparative 3.4 Services 4. MARKETING RESEARCH 4.1 Theory and Philosophy of Science 4.2 Research Methodology 5. 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His main findings relate to how â€Å"politics in markets work during various stages of market development-formation, stability and transformation† (Fligstein 1996:656). As result we move away from the traditional institutional sociology of the early so cial scientists such as Selznick (1946) and later, DiMaggio and Powell (1991), and Scott (1995), and moves toward economic institutionalism. The main point however, is that we adapt an understandingRead MoreInstitution as the Fundamental Cause of Long Tern Growth39832 Words   |  160 PagesHandbook of Economic Growth edited by Philippe Aghion and Steve Durlauf. We thank the editors for their patience and Leopoldo Fergusson, Pablo Querubà ­n and Barry Weingast for their helpful suggestions. The views expressed herein are those of the author(s) and not necessarily those of the National Bureau of Economic Research.  ©2004 by Daron Acemoglu, Simon Johnson, and James Robinson. All rights reserved. Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission providedRead MoreRolls Royce Erp Implementation Essays9840 Words   |  40 PagesAmerican Economic Association Incentives in Organizations Author(s): Robert Gibbons Source: The Journal of Economic Perspectives, Vol. 12, No. 4 (Autumn, 1998), pp. 115-132 Published by: American Economic Association Stable URL: http://www.jstor.org/stable/2646897 Accessed: 26/03/2009 10:39 Your use of the JSTOR archive indicates your acceptance of JSTORs Terms and Conditions of Use, available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTORs Terms and Conditions of Use provides

Essay on racism and prejudice - 1512 Words

Racism and prejudice has been present in almost every civilization and society throughout history. Even though the world has progressed greatly in the last couple of decades, both socially and technologically, racism, hatred and prejudice still exists today, deeply embedded in old-fashioned, narrow-minded traditions and values. Racism is a case of ‘misplaced hate’ and ignorance, being not only discriminatory, but also seemingly foolish with disregard of all human commonsense. Why does racism still exist in today’s world? If it still occurs, has the world really progressed at all? Through extensive research methods and wide reading, it can be proven that racism is still present in the modern world. Racism is based on the belief that†¦show more content†¦As Griffin lives as a Negro he strives to find the ‘immortality’ in the black race, but finds more fault in the narrow-minded whites. The novel is an exceptional and creative story that captures the true reality of ‘being in someone else’s shoes.’ â€Å"Black Like Me† supports the hypothesis as it clearly displays how ignorance is deeply embedded in traditional values. Two other novels which contain the theme of racism are â€Å"To Kill A Mockingbird†, by Harper Lee and â€Å"Looking For Alibrandi†, by Maria Marchetta. While both novels support the hypothesis, they differ greatly in their style and technique. â€Å"To Kill A Mockingbird† is set in the Great Depression, and is about a black man who is accused of raping a white girl in the South. An unfair trial and false accusations follow, merely on the basis that he is black. This stereotypical view is presented throughout the famous book, which accurately displays the reluctance of society to become less narrow-minded and traditional. In contrast, â€Å"Looking For Alibrandi† is set in the 1990s, with the main character and narrator of the book being seventeen-year-old high school student Josephine Alibrandi. The novel is set in Australia, and takes a modern approach to racism, being another one of life’s’ many hurdles that many teenagers experience. â€Å"Educating the Ignorant†, written by James Lewis (see Appendix 1), is a lighthearted yet intelligently written short story. It is written in modern times,Show MoreRelatedPrejudice, Racism, And Prejudice862 Words   |  4 Pagesown particular race is superior is prevalent. Prejudice is as old as human culture itself. For whatever length of time that individuals have been around, the contention has remained alive; people have constantly despised or dreaded individuals of an alternate country or skin color. It is said that racism or prejudice is simply some portion of human instinct, but we are not born with racism. We learn to discriminate from our societal norms. 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Although, prejudice still exists and it always will, because our brains are hardwired to prefer one race to another. That being said; a white person that grows up in an all white neighborhood who also attends an all-white schoolRead MoreRacism : Racism And Prejudice2163 Words   |  9 PagesRacism and prejudice in Australian sport is racism in sport an issue in Australia? After all, Australians of various colour, race and ethnic origin united as one to cheer home Cathy Freeman to gold in the final of the Sydney Olympic Games 400 metres. And in June 2006, an estimated 6.7 million Australians got up between one and three in the morning to watch Australia play Italy in the second round of the FIFA World Cup.1 That translates as one in three men, women and children in the country watchingRead MoreRacism : Racism And Prejudice Essay1435 Words   |  6 Pageslearned about many things, one in particular would be Racism. We have learned about many different types of racism along with examples of racism. Before I go into specific examples of racism that I have learn about in this class, I will first define and explain the differences between racism, prejudice or also known as bias, discrimination, race, and racist so there s a clear understanding of why I picked the specific examples. The definition of racism that we learned in class would be an â€Å"InstitutionalizedRead MoreRacism and Prejudice1540 Words   |  7 PagesRacism and prejudice has been present in almost every civilization and society throughout history. Even though the world has progressed greatly in the last couple of decades, both socially and technologically, racism, hatred and prejudice still exists today, deeply embedded in old-fashioned, na rrow-minded traditions and values. Racism is a case of ‘misplaced hate and ignorance, being not only discriminatory, but also seemingly foolish with disregard of all human commonsense. Why does racismRead MorePrejudice Essay : Prejudice And Racism862 Words   |  4 PagesAldon Shelton Ms. Mosley English III Due October 19, 2017 Prejudice and Racism in America The difference between racism and being prejudice is nothing. They’re the exact same thing. Both affect different minorities in America based on stereotypes. Stereotypes aren’t the only thing. Not everyone gets to live the American Dream because of their race beliefs. People struggle feeding their families at the end of the day because they couldn’t get a better job because of their skin tone. Others can’tRead MoreSexism And Racism : Racism And Prejudice Essay1348 Words   |  6 PagesSexism vs Racism Discrimination and prejudice have both been a major problem in our society since the idea of gender and race contacted our brains. Everyone hopes that humankind will change and treat everyone equally and fairly, but this still has yet to happen. Mankind is still treating people as minorities without a second thought. 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Historical documents reveal that almost a half a century before slavery delineated by law, racism against colored people was apparent. Although some modern historians may argue that racism was a result of the clear-cut slavery codes, according to author Carl N. Degler, â€Å"if one examines the early history of slavery in

Mental Health Service Delivery and Philosophy System

Question: Discuss about the Mental Health Service Delivery and Philosophy System. Answer: Introduction: According to the Australian and New Zealand Journal of Psychiatry(2015), the pre- deinstitutionalization and the introduction of the recovery framework in Australia have changed the mental health service delivery and philosophy. Deinstitutionalization is considered as a way to counter the effects of the former system which was institutionalization. It involves downsizing large psychiatric hospitals and shifting to alternative services in the community that ensure the interaction of the patients, their families, and their support systems. The recovery framework focuses more on ensuring the recovery of the patient and not just rehabilitating them. The paper seeks to address some of the effects that deinstitutionalization and the introduction of recovery framework have on the health of people with mental illness and on the consumer experience. Prior to deinstitutionalization, asylums were mainly used to treat and care for patients who had severe mental illness. These asylums were institutionalized settings whereby the patients were closed from the rest of society and had very limited access to the outside world. The patients engaged in scheduled activities that were closely monitored by the caretakers in these institutions. Their activities were organized in a series that was enforced by the officials and their lives were completely controlled by the institutional role. Therefore, with the use of asylums, patients with mental illness can receive treatment to enable them to live a better life (Allott, Loganathan Fulford, 2012). The recovery framework provides an important policy direction on the way to enhance mental health services delivery in Australia. The framework encompasses a range of approaches that guide those employed in the mental health service system towards a recovery-oriented practice and service delivery. It provides guidance on ensuring the recovery-oriented approaches are tailored towards responding to the diverse mental illness the patients have. The system provides services that ensure psychiatric treatment and recovery support for those with mental illness, their families, and their support networks. The recovery framework has received support from people who have lived with mental illness, their families, friends, and the non-governmental community health sector (Davies, Maggs Lewis, 2013). This support has facilitated the implementation of the framework in the Australian mental health services. The policies that have been put in place by the government ensure that priority is given t o the implementation of the framework. In this case, the government should formulate policies that will help mentally ill patients receive treatment in health services (Warburton, Baker, Kendall Crompton, 2016). Deinstitutionalization and introduction of the recovery framework have impacts on the health of people with mental illness and on the consumer experience. First, this provides the patient with a social role since they are able to interact with their friends and families within their communities. These patients no longer need to be confined in psychiatric hospitals since they can be given drugs or undergo therapy while they continue having the freedom of a normal social life. This freedom facilitates their recovery since they have a support system that ensures their recovery. Secondly; deinstitutionalization also prevents the patient from feeling stigmatized because of their mental illness. This system gives the patient an opportunity to interact with others within their community in a normal way that does not make them feel like they are so different from the other individuals in society. This also facilitates the recovery of the patients while reducing the possibility of them developing more mental health problems. Institutionalized patients have a tendency to develop institutional syndrome which makes these patients deficient in social and life skills. individuals who are institutionalized are more likely to develop more mental health problems. Deinstitutionalization and the recovery framework facilitate the recovery of an individual in a supportive environment that involves family, friends, and the community who have a huge role to play in an individuals recovery (Kliewer, Melissa Trippany, 2015). The recovery framework ensures that the patient is not only rehabilitated but also taken through medical processes that facilitate their recovery. Therefore, the recovery framework to be given to these patients should focus on stabilizing their condition in order tom live a healthy productive life. Despite the positive effects deinstitutionalization has had on mental health patients and their families, there are also some shortcomings of the same. This has led to some patients being homeless due to limited community-based care. These patients lack the required attention they need as they go about their daily activities since they do not have friends or family members who are willing to be their custodians throughout the day (Sanbrook Harris, 2013). Some of these patients end up homeless because their families may be unwilling to take care of them. This makes them feel unwanted and unappreciated hence they end leaving their homes and ending up in the streets because they also lack the right judgment to properly manage their lives on their own without the social support. Therefore, people with mental illness require support from family to reduce the suffering most of them go through (Ralph, 2013). In terms of consumer experience, deinstitutionalization and the recovery framework has been beneficial to the mental health patients and even to their families and the community. The recovery framework has a clear approach on how to handle the different mental illnesses in unique ways that ensure recovery (McGorry et al. 2015). The patients and their caretakers are given a clear outline on how to handle the specific mental illness and the patients are also able to receive adequate support from their support group since they are not confined and closed off from the social life (Marynowski-Traczyk, 2015). In conclusion, deinstitutionalization and the introduction of recovery framework have a massive effect on the health of people with mental illness and on the consumer experience. In as much as deinstitutionalization has become prominent, it might not be suitable for patients with acute mental illness and the ones who lack support. However, together with the recovery framework, it has greatly improved the services provided to those who are mentally ill. It has given these patients an opportunity to receive treatment as they progress with a normal social life. Reference Australian, Royal. "Royal Australian and New Zealand College of Psychiatrists clinical practice guidelines for the treatment of schizophrenia and related disorders."Australian and New Zealand Journal of Psychiatry39.1-2 (2015): 1-30. Allott, P., Loganathan, L., Fulford, K. W. M. (2012). Discovering hope for recovery.Australian Journal of Community Mental Health,21(2), 13-33. Chester, P., Ehrlich, C., Warburton, L., Baker, D., Kendall, E., Crompton, D. (2016). What is the work of Recovery Oriented Practice? A systematic literature review.Australian journal of mental health nursing,25(4), 270-285. Cameron, H., Athurson, K. Dr Helen Cameron, Dr Kathryn Arthurson, and Penny Worland, Housing Mental Health-Best Practices in Australia?. Davies, J., Maggs, R. G., Lewis, R. (2013). The development of a UK low secure service: philosophy, training, supervision and evaluation.Australian and New Zealand Journal of Forensic Mental Health,9(4), 334-342. Kliewer, S. P., Melissa, M., Trippany, R. L. (2015). Deinstitutionalization: Its Impact on Community Mental Health Centers and the Seriously Mentally Ill.South Wales Counseling Association Journal,35(1), 40-45. Ralph, R. O. (2013). Review of recovery literature.A synthesis of a sample of the recovery literature. Prepared for the National Technical Assistance Center for State Mental Health Planning and the National Association of State Mental Health Program Directors. Australia, VA. Marynowski-Traczyk, D. T. (2015). Emergency Department Registered Nurses conceptions of recovery for mental health consumers: a phenomenographic study. McGorry, P., Killackey, E., Lambert, T., Lambert, M., Jackson, H., Codyre, D. (2015). Royal Australian and New Zealand College of Psychiatrists clinical practice guidelines for the treatment of schizophrenia and related disorders.Australian and New Zealand Journal of Psychiatry,39(1-2), 1-30. Sanbrook, M., Harris, A. (2013). Origins of early intervention in first?episode psychosis.Austrian Psychiatry,11(2), 215-219.